Held from 8 to 12 May, Jewelry Shanghai 2014 was co-organized by the Gems & Jewelry Trade Association of China (GAC), National Gems & Jewelry Technology Administrative Centre (NGTC), Shanghai Gold Exchange (SGE), Shanghai Diamond Exchange (SDE), Shanghai Gold & Jewellery Trade Association (GJTAS), Shenzhen Gold & Jewelry Association (SZGJA), Gems & Jade Trade Association of Shanghai (SGJTA). Show venue Shanghai World Expo Exhibition & Convention Center (SWEECC) housed more than 2,000 booths. According to the organizers, there were about 1,000 companies from 22 countries and regions including the United States, Israel, Thailand, Korea, Sri Lanka, India, Myanmar, Poland, etc.
The vice general secretary of GAC Yang Sisan said at the opening ceremony that since 1980s, China’s jewellery industry has been developing in a fast pace. While in recent years, the growth slowed down due to the macro economic situation all over the world. In 2013, the total sales value in the jewellery industry reached to 470 billion yuan. Jewellery products export value was 300 billion yuan. Mainland China is still recognized as one of the world’s most vigorous jewellery markets.
By inviting specialists from coloured gemstone, diamond, jadeite and jade carving sections, the organizers held several seminars on the potential of and outlook for high-end jewellery collection and investment for the rising affluent consumers in Mainland China.
In a seminar talking about jadeite appreciation and collection, Wang Manjun, professor of engineering of NGTC said that the vigorous jadeite trading drove prices up significantly in 2009. Later, the prices returned to rationally stable Until this year, the jadeite market has been keeping its stability without returning to the booming marketing as in 2009.
Hosted by Eurostar Diamond Traders (Shanghai), there was a seminar focused on diamond collection and investment. The company’s executive officer, Jiang Jie said that according to market trend in the first half of 2014, there was a huge demand for large colourless, fancy-coloured and fancy-cut diamonds whose prices slightly increased. In the next four years, he predicted that demand and supply in the mainland market would tend to be balanced. The market still has room for diamond consumption in the long term.
SDE led 20 diamond companies exhibited at the Diamond Pavilion. Some diamantaires told Hong Kong Jewellery that business for loose diamonds was slow in the show. For the gemstone section housed exhibitors from the International Colored Gemstone Association (ICA), Sri Lanka and Thailand pavilions, traffic was quite busy due to the growing popularity of coloured gemstones.
It is the debut participation of Taiwanese independent jewellery designer Wang Chinlin brought her own brand to Jewelry Shanghai 2014. She told Hong Kong Jewellery that she wants to publicize her brand and design in the Shanghai market and to understand the market and the local consumption preferences.
In order to meet the consumers’ demand for jewellery investment and appreciation, she uses high quality jadeite and coral in her design. According to Wang, she received consumers and retailers from the neighbouring provinces such as Jiangsu and Zhejiang. She said: “Consumers in these markets prefer the high quality gemstones as centre-stones. They are also interested in exclusive designs. Consumers are especially interested in multi-functional jewellery. Jadiete jewellery from 10,000 to 15,000 yuan are most welcome by the consumers.”
Hodel Switzerland started its market exploration in recent years. According to the brand’s general manager James Wong, there is an increasing demand for high-end pearl jewellery in Mainland China, especially for the European design. Hodel’s jewellery are available between 12,000 to 800,000 yuan. Wong said: “When consumers are becoming more affluent, they pay more attention to products with good quality and services. For us, this is a good opportunity to enter into the market. We are penetrating China with consistent brand image and design. Read the ‘Jewellery’ section for a recent exclusive interview with Hodel .
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