Hong Kong Jewellery has been following up Fukui Shell Nuleus Factory, a Hong Kong based manufacturer and supplier of shell nuclei, for reporting its RFID akoya pearl cultivation project in Hong Kong for more than two years. Recently welcoming the first pearl harvest, David Wong, project director of the company shared his continuous plans in the near future.
“The pearl cultivation actually lasts 9.5 months. We found out that Hong Kong is available to grow pearls over 8.0 mm. Furthermore, we are able to use the RFID reader to detect the presence of the pearl nucleus without using X-ray,” David Wong commented on the pearl harvest.All the RFID pearls will be branded and promoted under the name of Metakaku™, a new company and brand representing technology-enabler for pearls. With a goal to inspire the world in the internet era, Metakaku™ is born to make people learn more about each pearl’s unique identification and track and traceability. Meanwhile it aims to educate people to evaluate pearls further than its outlook, according to Wong.
“The plans are still consolidating this moment and with goals, missions and visions much clearer than ever before,” Wong emphasized. By setting up with a brand new pearl database, Wong is leading his team to offer a sales and marketing solution to eliminate the constraints of traditional physical display method. “We focus on creating a system where pearl story can be told based on the facts and shared by those who involved in the pearls cultivated by Metakaku™,” Wong explained.
“We would like to ensure that pearl farmers are credited for their hard work and pearl sellers are able to create extra value through the power of information and technology,” he added.
Apart from technology oriented marketing strategy, the project also takes the initiative to support Hong Kong government for its eco-tourism. Wong noted: “We also help revive the falling situation of the mariculture, which our government has always been trying to do.”
“ In the long run, we want to expand our practice into an indigenous self-sustaining industry and make Hong Kong become as one of the most popular pearl cultivation sites in the world,” he concluded.
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