Wing Wo Hing Jewelry Group, a Hong Kong-based company specialised in pearl jewellery manufacturing for 30 years. From early 1990s, the company started investing largely in jewellery research and development. By now, it has managed to transform from an original equipment manufacturer to an original design manufacturer.
Jennifer Tse, deputy general manager told Hong Kong Jewellery: “We mainly manufacture pearl jewellery to go with people’s daily wear. Thus it is very important for us to keep pace with the latest global fashion trends. We also have seen some celebrities in the movies and on the red carpet wearing pearl jewellery that leads the fashion trends, which meanwhile, to some extent, drive the generic market for pearl jewellery consumption.”
Silver has been more applied in the fine jewellery manufacturing due to its appreciation. Tse noted: “The changing consumption habit shows that more consumers are tending to purchase trendy and affordable jewellery. As we also see many international brands are introducing their silver line to extend fine jewellery categories. We see the opportunity to expand our business.”
Tse emphasised: “Consumers are very alert to fashion trends nowadays. We realised the ‘instant gratification’ culture in the generic market, which brings out our mission to stick closely to the market trends and enhance our R&D capability to meet the global demand.”
Wing Wo Hing imports large quantity of loose pearls from renowned farming areas and exports pearls jewellery with stable quantity to meet the global demands. Tse explained: “The United States still have strong demand for fine to high-end pearl jewellery. We allocate 50 percent shares in this market. There was a sharp decrease for luxury products in the European market these years, but we didn’t get much effect due to our product positioning. Thus we still put 30 percent market shares there and the rest 20 percent in the Asian market.”
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