The winter edition of Vicenzaoro this year was held under a brand new concept Vicenzaoro The Boutique ShowTM during 23-28 January 2015. This high range gold and jewellery show received a total of 18,532 international buyers, a 13-percent increase over the 2014 edition. The new show format aiming to facilitate business meetings was generally appreciated by show goers, as Hong Kong Jewellery observed.
To create clearly recognisable homogeneous company communities in terms of values, positioning, product types, distribution systems and overall images, the show organiser Fiera di Vicenza (FdV) has grouped the exhibitors into six districts, namely Icon, Look, Creation, Expression, Essence and Evolution. Used to occupy a standalone construction outside the exhibition complex, the Hong Kong pavilion, organised by the Hong Kong Jewellery & Jade Manufacturers Association (HKJJA), has now reunited with the main hall.
Among the buyers, 8,361 were overseas traders from 122 countries and regions, marking an 8 percent increase. The number of the remaining Italian traders saw an 18 percent surge from the previous winter edition. It encourages optimism in terms of a possible recovery of the domestic market, said FdV.
The show witnessed a general increase of buyers from the Euro zone, the Balkan area and central-eastern Europe. India and China confirmed the growing role of high-end markets. Despite the difficult access caused by customs barrier, the American buyers showed renewed interest in Italian products.
President of FdV Matteo Marzotto said: “We are extremely pleased about the results of this edition of Vicenzaoro January 2015 and, above all, of the positive feedback on our new format that we received from the exhibitors, buyers, and the media. With Vicenzaoro The Boutique ShowTM, we firmly believe that we have opened up new prospects for the entire global gold and jewellery industry.”
During the show, a number of important agreements were signed between FdV and national and international bodies. Under the renewed agreement with the Hong Kong Trade Development Council (HKTDC), T-GOLD International and TRENDVISION Jewellery + Forecasting will be held at the Hong Kong International Jewellery Show (4-8 March 2015). The partnership with the Women’s Jewelry Association Italy foresees FdV’s support and promotion for female entrepreneurship and creativity in the jewellery business. In collaboration with the World Jewellery Confederation (Cibjo), a new web system on corporate social responsibility conformity for the jewellery sector was launched.
Accredited international media partners were invited to visiting the first jewellery museum in Italy and one of only a few in the world – Museo del Gioiello – in the Basilica Palladiana, a project devised by FdV in partnership with Vicenza Council.
Occupied a prominent location at Hall 1 Look, DiLuca Srl reported a very good and booming sales this year, Michele DiLuca told Hong Kong Jewellery. “We met a lot of distributors coming from every part of the world. The new show format is revolutionary, with proper upgrades it could reach a very good level,” he said. The company noticed a 50-percent improvement in performance compared with the last Winter edition. DiLuca is renowned for its masterly-crafted cameo. Michele DiLuca is the third generation of the family business which has successfully added a chic and modern touch to cameo jewellery.
Exhibited at Hall 7 Icon, Paris-based Roger Mathon SA was new to Vicenzaoro. “We are quite satisfied with the new format because visitors can easily find what they are looking for. However, we are a little bit disappointed by our performance because our booth was too far away from the entrance. We look forward to having a better location that matches with our high range jewellery next time,” said Aude Mathon, communication director.
Yoko London, UK, fared a good show as much as the last edition. Isabella Daniels, PR and marketing manager, said the company experienced good sales with existing customers especially those from the United States. “It was slow with our Russian and Middle Eastern clients. The traffic at Hall 7 was slow as we found that customers were not familiar with the new layout,” she told Hong Kong Jewellery.
According to FdV, during the first 10 months of 2014 Italian jewellery exports increased 7 percent in real terms accounting for the fall in prices of precious raw materials. In nominal terms they stayed the same, with a growth of 0.3 percent to 4.7 billion euros. Imports rose by 11.4 percent over the 10 months, with a total value of 1.5 billion euros.
Coming up next of the Vicenza fairs is the first edition of Vicenzaoro Dubai scheduled for 23-26 April 2015 at the Dubai World Trade Centre.
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