VICENZAORO Fall 2013 was successfully held from 7 to 11 September, admitting 1,196 exhibitors, among which 336 overseas companies came from about 30 countries and regions. This edition recorded an attendance of 7,160 foreign visitors from 111 countries and regions plus 10,879 local visitors, according to Fiera di Vicenza (FdV), show organizer.
Changes in fall edition
In this edition, the show organizer implemented a series of events to further the strategic plan of Vicenzaoro. ‘VICENZAORO Meet’ gathered exhibitors, buyers and young generation of goldsmiths and jewellers in an innovative lounge where the participants expressed their perspectives and ideas on the industry. FdV said: “We want to lend an ear to the diverse industry voices in order to understand the needs of the companies and support their evolution.” Attendees Aspire, Brumani, Crivelli, Muraro Lorenzo, Scanavin, Utopia and Zydo generated interesting topics such as finding new opportunities on foreign markets, the meaning of making business today, and other ideas and suggestions for the industry.
Internationalization is another focus of Vicenzaoro’s strategic plan. In recent years, FdV has been expanding its exhibition business to different jewellery fairs from the globe, such as Dubai International Jewellery Week, JCK Las Vegas Show, India International Jewellery Show, etc. In this edition, FdV and the Hong Kong Trade Development Council (HKTDC) renewed their partnership with an agreement, bringing the T-Gold International Pavilion for the first time to the Hong Kong International Jewellery Show (HKIJS) in March 2014, presenting the most innovative technological solutions for the jewellery production industry. Corrado Facco, general manager of FdV mentioned: “I am very happy that this project has been launched. We have created a global comprehensive interconnection with markets, proposing FdV as an international platform supporting business networking and also as a place where to exchange ideas and know-how.” In the meantime, after attaining a remarkable success at HKIJS 2013, ‘TRENDVISION Jewellery + Forecasting’ will be back to Hong Kong next year.
Satisfied result despite overlapping HK show
In the fair, Hong Kong Jewellery has talked with some companies, most of which were generally satisfied with the result. Compared to last year, the traffic decreased mainly due to the overlapping schedule with the September fair in Hong Kong. It turned better at the weekend. However, some exhibitors said that they had to leave earlier for the Hong Kong fair.
Established in Rome in 2004, Casato introduced two jewellery collections namely Bel Bel and Dragon Eye in this edition. The Bel Bel collection is made up of 18-karat rose gold and white diamonds while the Dragon Eye collection is set with emeralds, sapphires and diamonds in 18-karat rose gold. During the show, Federica Santoni, marketing person of the brand shared with Hong Kong Jewellery: “Currently, we are happy about the show. This time, quite a lot of clients from Russia approached us, and other countries including China, Japan, the United States and Brazil are our targeted markets.” Another Italian brand Chiampesan, founded for over 50 years, represents the Italian style with passion, creativity and tradition. Company representative Federica Fabris expressed: “Two years ago our booth was relocated to a position closer to the entrance. The traffic has improved as people would pass by us when they come in. In general, we are satisfied with the result, and our business is increasing.” Apart from Italian brands, Rajesh Kumar from Bapalal Keshavlal, an Indian company said: “We exhibited at the show for the second time, and it was generally better than last year. The first day was a bit slow. Fortunately, more Italian retailers came at the weekend, boosting the overall traffic and business.”
About J relocated to Venice
In September, FdV also presented another trade event – a small but eagerly anticipating haute couture jewellery show – About J. The event took place in Venice from 4 to 6 September, serving as a prologue to Vicenzaoro Fall. Exquisitely combined luxury and fashion, About J is dedicated to haute couture jewellery from all over the world and infuses art de vivre into the world of high-end jewellery.
Contrary to Vicenzaoro fairs, About J was made an exclusive event where all exhibitors, buyers and media were carefully selected by the organizer. Thirty-four brands and jewellers from Italy, the United States, the United Kingdom, Germany, Brazil, etc exhibited while 197 foreign buyers representing 126 companies from 39 countries were in attendance. Furthermore, for the first time, the show was relocated to Venice, the City of Water. FdV stated that Venice was a city of history, a cradle of artistic creation and refined manufacturing, an experimental laboratory for visual arts and design, forming a perfect location for a roadshow dedicated to high class jewellery.
Much positive feedbacks
Hong Kong Jewellery visited the show where most of the exhibitors were satisfied with the overall result, especially towards the fair location. In general, it was said that the fair surpassed their expectation. Stephen Webster, founder of an eponymous jewellery brand in 1998 in London, always creates artistic-yet-bizarre jewellery. He commented the event: “I like exhibiting at this location where many international events are held such as the Venice Film Festival. The only comment I have is the show duration. The two-day show is a bit short. If it lasts for three to four days, it will be much better.” Brusi is a family business established in Milan in 1982. Art director Andrea Codari said: “Our new collection was welcomed by clients coming from Europe, Spain, Belgium, the United States, Russia and so on. All the pieces we displayed at the fair were sold. We have also received orders for jewellery that sketched on paper or told in words.”
Lastly, FdV concluded: “We are very happy to see this edition. The number of exhibitors increased sharply from 24 to 34 and the quality of their products is very high. We would remain the format unchanged and improve it in the future. We hope visitors could be able to communicate directly to exhibitors here and look for what they really want. As we all know, Vicenzaoro fairs admit over 1,000 exhibitors. Buyers are sometimes hard to find what they want.” .
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