Growth: Love for fei cui
Angel Chan, founder of Jadmily sat upright at a snow white dining table by a gleaming window of a luxury five-star apartment in East Third Ring Road of Beijing. The split second when we fell into conversation, I was in a trance. Was I having a contented afternoon tea with her in Taipei instead of Beijing? Then, the cabinet behind her seemed to whisper: “When meeting her, just stay there, and you would feel like home.”
She spoke with confidence: “I have seen a deal of valuable fei cui in my career. I share my expertise with customers, taking a risk of violating the industry rules. Making profits is not my priority. That is why my customers and I can share the same affection for fei cui. With the enthusiasm and expertise in fei cui, they know how to describe, analyse, interpret and appreciate fei cui and its value.” Just like Jadmily always receives enquiries from various families, being a ‘jewellery consultant for families’ is a top mission for Jadmily’s brand development.
Angel Chan said: “Thanks to my family and clients for spurring me.” Jadmily deeply knows the development of fei cui and its existence in Chinese culture. Their customers have faith in them; that is why the company can grow rapidly in a decade. There is no one like Angel Chan, who knows so much about the meaningful stories behind fei cui, which builds a close bond between her love for fei cui and Jadmily.
Fei Cui: Collection of eternal glamour
Founded in 2005, Jadmily carries a special meaning in Chinese of ‘continuity, completeness and harmony of a family’. Jadmily wishes to bring the virtue of patience, grace as well as a perfect and significant heritage to everyone and every family.
Jadmily hopes that every piece of fei cui collected can become “the most glorious treasure in life” which allows collectors to understand the mystery of the universe and appreciate the beauty of fei cui. Finding yourself in the field of collecting fei cui is a manifestation of extraordinary achievement and a flair for the best. Fei cui has a distinctive position in the jewellery world carrying the significance of culture and heritage. It stands the test of time. The better you do in the field, the more substantial your status will be. Thus, fei cui collecting is equal to adding an honourable annotation to the collector’s life journey, becoming the family glory, generation to generation.
Chan on fei cui investment
Clean, translucent, elegant, versatile, captivating and mysterious, fei cui embraces the unique oriental beauty. Only those who love and understand fei cui can find themselves an exclusive treasure.
With over a decade of experience in the trade, Chan offers purchasing advice for fei cui connoisseurs. According to her, the numbers of fei cui collectors and young buyers have been growing recently. They have a keen eye on collectibles with diverse preferences. Although most of them are new-comers, they are picking up quick and craving for big-ticket fine pieces. By analysing the annual big data of the market, Jadmily advocates for rational shopping so as to free customers from following the herd or missing the chance to buy fine pieces with potential. (Text and photo courtesy: Jadmily planning department)
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