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GJEPC launches new business campaign in Americas

The Gem & Jewellery Export Promotion Council (GJEPC) India announced a new multi-level business development campaign focused on the United States, Canada and South American markets at a press conference on 31 May 2014.

The purpose of the campaign is to reinvigorate, strengthen and expand GJEPC’s business development and build trusted relationships between India’s key jewellery industry companies and individuals and their counterparts in these markets.

India’s gem & jewellery exports to the United States stood at US$ 4.79 billion in 2013 as compared to US$ 4.03 billion in 2012 indicating an increase year-on-year from 11 percent in 2012 to 13 percent in 2013. What is noteworthy is a majority of the US leading traders are serviced by Indian manufacturers reinstating India’s commitment to produce the one of the most exquisite and desired jewellery pieces.

The Council is setting up a series of in-depth business development conferences.According to the press release due to the current rapidly changing business landscape, GJEPC India and its colleagues in the Americas will work together for the continually replenishing and reinvigorating vendor/client relations.

According to GJEPC's chairman, Vipul Shah, “We know that the United States, Canadian and South American markets are uniquely important to our Indian gem and jewelry industry. India is one of the leading and preferred importing and sourcing destinations for these regions when it comes to gems and jewellery. We look forward to meeting our colleagues from the Americas face-to-face to talk about all aspects of the gem and jewelry trade and how we can better work together to the greater success of all.”

In the first phase of a three-year-long campaign,the Council plans to hold several face-to-face business development meetings. Meanwhile, the Council will host ancillary events to support campaign and other activities.

According to Shah, the first meeting will be a four-day event called the “2014 Indo/U.S. Business Development Conference” (BDC), to be held in Chicago, Illinois from 5 to 8 September 2014.

Participants will hammer out new and better ways to work together in all aspects of the gem and jewelry trade, including manufacturing, design, production, gem and jewelry material acquisition and retail marketing.

Shah said, “This September BDC is the first such event held in the United States. For us, this is a significant outreach program to the Western hemisphere, not only looking at our important markets, but including our colleagues, clients and competitors. In today’s world, change is constant, and we hope BDCs, such as the one upcoming in Chicago and the many supporting activities we have planned, will make sure India’s gem and jewelry industry is tied firmly into the world’s trends, technologies and capabilities.”

“Our Indian business community is one of the front runners in following ethical business practices through various corporate social responsibility activities carried out to support social causes including adopting ‘No Child Labor’ policy. GJEPC through its strong network and being a responsible Kimberley Process member has propagated and ensured that the diamonds engaged in the trade are conflict free,” Shah stated.

GJEPC’s vice chairman, Pankaj Parekh, added: “We are looking forward to developing close business and personal ties with people throughout the Americas. Traveling to our important markets will help us learn more about the people there and how to strengthen and grow many wide-ranging business interests together.”

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