20-12-2018
Chow Tai Fook (CTF) has joined Tracr’s pilot program, De Beers’ diamond blockchain traceability platform aims to provide confidence to consumers that the diamonds are natural and conflict-free, improve visibility and trust within the industry and enhance efficiencies across the diamond value chain.
The participation of CTF allows the platform to set foot in the Asian diamond division, especially China, ensures Tracr meets the needs of all industry participants. Jim Duffy, Tracr general manager commented: “This is critical to Tracr’s objective of establishing traceability, provenance and authenticity for the diamond industry, which consumers and businesses alike have told us is the new standard they are looking for.”
Diamond giants such as Signet Jewelers and Alrosa has joined end-to-end diamond blockchain program this year. The program began developing in last year and will officially launch a pilot program to test the technology in January.
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