The Israel Diamond Institute Group of Companies (IDI) announced on 9 June 2014 the new chief for its representative office in Hong Kong, IDI-Asia Pacific Ltd, where Noa Pardo is now the managing director after Gilat Elizov Gefen who served in the position for the past two years.
Noa Pardo has extensive experience in the diamond industry, having worked for some of the largest Israeli diamond companies in Israel and Hong Kong, said an IDI statement.
“With the expansion of Israel’s trade with Asia, the IDI Hong Kong office has proven to be huge strategic asset. Our foothold there has allowed us to significantly grow business opportunities and trade with the region,” said IDI chairman Moti Ganz.
IDI managing director Eli Avidar said: “Noa is highly experienced in the diamond industry and deeply understands the needs of Israeli companies marketing to Hong Kong and throughout Asia. She is very well suited to head IDI’s Hong Kong office and to represent our industry there. We wish her great success.”
The Hong Kong office takes care of trade promotion in Asia including the important Hong Kong and China markets, providing office services, marketing and business information for Israeli diamond companies in the region.
Stay tuned with Hong Kong Jewellery Sept’14 for an exclusive interview with Noa Pardo.
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