On 14 July 2014, Forevermark announced that it will be expanding to the United Kingdom and Ireland this autumn and had appointed Crossworks Manufacturing Ltd as the only licensee partner who will work with a selected number of retailers to bring the brand to the region.
Stephen Lussier, CEO of Forevermark said: “London is home to Forevermark’s global headquarters so this is a very important launch for us. Although only six years old, Forevermark is already well established as one of the world’s leading diamond brands available in over 1,300 high-end retail stores in 29 markets around the world. We are delighted that the United Kingdom and Ireland will soon be joining us on this incredible journey.”
Crossworks Manufacturing, a long-term partner of Forevermark, has successfully launched the diamond brand in Australia and Canada before. Dylan Dix, group executive of marketing and external relations said: “We look forward to working with leading retailers to introduce the world’s most carefully selected diamonds here, inspiring them to craft beautiful diamond jewellery that consumers will be proud to own and wear.”
According to Forevermark, the United Kingdom and Ireland will be the first markets in Western Europe to sell Forevermark diamonds. It follows the successful expansion and a growing international following in Asia, North America, the Middle East, Australia and Turkey.
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