H1 2014 production and sales for De Beers increased by 12 percent and 15 percent respectively, according to the interim results published by Anglo American on 25 July 2014. The London-based company expects continued growth in diamond jewellery demand across its key markets in 2014, primarily driven by the United States and China.
De Beers’ H1 2014 production reached 16,046,000 carats, up by 12.2 percent from 14,295,000 of the same period last year, owing to increased production from the Debswana and South African operations.
Total sales were up by 15 percent to US$3.8 billion, and rough diamond sales were also 15 percent higher at US$3.5 billion.
Forevermark, De Beers’ jewellery brand, continues to grow strongly particularly in the core markets of China, Japan, India and the United States, said the report. The brand is now available in over 1,400 authorized jewellery stores in 29 countries and regions.
De Beers recorded an operating profit of US$765 billion in H1 2014, an increase of 34 percent over H1 2013.
The company said it expects a 4 to 5 percent increase in demand for diamond jewellery for the rest of 2014, mainly driven by the US and China markets.
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