12-8-2019
De Beers’ lab-grown diamond brand, Lightbox has been limited to the United States’ market will be available in Canada. “Thirteen percent of consumers who signed up for our emails are in Canada. We see it as a significant market,” said the brand’s chief executive officer Steve Coe.
He adds Lightbox has no plans to expand into any other international markets until the new Lightbox factory opens. The new factory located in Gresham is scheduled to be finished by the middle of 2019 and will start producing diamonds in January 2020. It is expected to produce 500,000 carats of rough at full production per year.
Lightbox introduces a limited edition 1.125 carats baguette pink pendant (photo), meeting its standard US$1,000 price ceiling.
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