23-8-2019
The latest report by Platinum Guild International (PGI) indicates that Japanese mature women customers in their 40s to 60s which are often overlooked “is leading the consumption of platinum and has also contributed to the sustained growth in the sector”.
Japan as the four key markets of platinum with China, the United States and India, has the highest per capita consumption for platinum jewellery and has a 2.4 percent annual average growth in retail ounce sales since 2013. Its female customers have contributed to the sales. According to PGI, 49 percent in their 40s and 67 percent in their 50s and 60s bought platinum jewellery for themselves.
“Platinum is in synergy with Japanese concepts of design; pure and authentic, precious with clarity. These traits are clear signifiers of why the precious metal continues to find particular success in Japanese cities and among consumers who are looking for meaning in their jewellery.” said Hisako Hankinson PGI Japan President.
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