09-09-2019
The 38th Hong Kong Watch & Clock Fair concluded last Saturday received about 18,000 buyers from 104 countries and regions, with satisfactory growth in the number of buyers from emerging markets. Nearly half of the respondents of an official on-site survey expect a steady growth of sales in 2020.
Co-organised by the Hong Kong Trade Development Council (HKTDC), the Hong Kong Watch Manufacturers Association Ltd and The Federation of Hong Kong Watch Trades and Industries Ltd, the five-day show attracted a number of renowned watch and clock brands from around the globe despite the continuation of the US-China trade war, said HKTDC’s deputy executive director Benjamin Chau.
HKTDC commissioned an independent market research agency to conduct an on-site survey during 3-5 September interviewing 839 buyers and exhibitors about their views on market prospects and product trends. “Regarding the market outlook in 2020, respondents who expected to see the overall sales steady and growing are 48 percent and 32 percent respectively. Most respondents view Japan, Western Europe, Taiwan and Hong Kong as the most promising mature markets in the next two years, while the Middle East, Mainland China and Association of Southeast Asian Nations (ASEAN) are seen as having the best prospects among emerging markets,” said the organisation.
According to the survey, the most popular categories for 2020 product trends are smart watches (31 percent), automatic watches (22 percent), digital analogue watches (18 percent) and quartz analogue watches (14 percent). Watches interactable with smart devices (51 percent) are predicted by respondents to be the most prevalent product development strategy in the coming year. (Photo courtesy: HKTDC)
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