13-11-2019
Atelier Swarovski fine jewellery has landed at Harrods, joining Tiffany, Chopard and Cartier in the luxury fine jewellery area. Items will take over one of the department store’s windows during the festive season.
The new line uses responsibly sourced materials to showcase the future of Conscious Luxury. Each piece crafted from fairtrade gold and recycled metal and embedded with Swarovski created diamonds and gemstones. The Harrods department store is the second concession of the collection in London.
Swarovski has taken the ethical path by launching conscious design program since 2015 and has provided designers and design schools with over six million upcycled crystals. Its company founder, Daniel Swarovski’s vision is to build a responsible business that not only has its employees’ well-being at the heart, but also cares for the environment and society as a whole.
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