20-11-2019
American tennis star Serena Williams has created her own diamond jewellery line with K.P. Sanghvi, offering 70 ethically sourced and conflict-free yet pocket-friendly pieces exclusively with Fred Meyer Jewelers online and at selected stores and on Macys.com.
“Women see Serena as more than just a tennis player—they see her as a female icon who represents empowerment and believing in oneself," Laura Rubin K.P. Sanghvi Vice President commented on the collaboration with the tennis player.
The collection comprises of necklaces, bracelets, rings and earrings in gold and silver within US$250 to US$10,000. Williams highlighted the heart-shaped jewellery and said: “If you go back and look at photos, pretty much all my matches—99% of the time—you see me wearing some sort of heart necklace.” Others styles included well-liked star, feather, dog tag and lightning bolt.
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