20-12-2019
Alrosa's supervisory board has approved a strategy for the development of its cutting and polishing diamonds for the next three years from 2020 to 2022.
Aimed to enhance operational efficiency and create a consolidated sales system for polished diamonds, Alrosa will redistribute rough and polished diamond and cut fancy and large white dimaonds in Moscow. One to 10 carats diamonds will move to Smolensk for cutting and small size diamonds in Barnaul and Smolensk for cost efficiency. Alrosa estimates that the total cutting volume will be more than 200,000 carats of roughs.
"We aim to improve the quality of interaction with customers, develop new sales channels, implement joint marketing programs with jewellery manufacturers, and introduce more automation and modern technologies," said Alrosa CEO Sergey Ivanov. "In our opinion, the merger of diamond cutting platforms will make it possible to reduce production costs and get a stable market share for polished diamonds with Russian origin marked by a high quality of cutting."
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