8-6-2020
Pandora has confirmed its commitment to move from using 71 percent of recycled silver and gold to fully recycled by 2025, cutting carbon emissions by two-thirds for silver and approximately 99 percent for gold.
Accounts for 75 percent of its total metal use, 340 tonnes of silver and 300kg gold were used each year. Given that these jewellery materials can be recycled forever without losing their quality, Pandora wishes to develop a more responsible method to produce affordable jewellery and therefore build up a more circular economy. The company said roughly 15 percent of the world’s silver supply comes from a recycled source.
“The need for sustainable business practices is only becoming more important, and companies must do their part in response to the climate crisis and the depletion of natural resources. For many years, Pandora has used recycled metals in our designs. Now we are ready to take the next step and stop using mined silver and gold altogether. This is a significant commitment that will be better for the environment and make our jewellery more sustainable,” CEO Alexander Lacik said.