6-7-2020
From July to August, Tiffany will donate 100 percent of sales proceeds from its Infinity collection to CARE, an organization that supports women and people of colour affected by COVID-19 with a minimum commitment of US$2 million to the organisation.
The collection comprises 37pieces of bracelets, rings, earrings and pendants, ranging from a US$150 sterling silver pendant with an infinity symbol to 18-karat rose gold double cuff embedded with diamonds asks for US$5,900.
Tiffany’s chief sustainability officer Anisa Kamadoli Costa said: “With this campaign, our customers can join Tiffany in spreading a message of strength and optimism. The Tiffany Infinite Strength campaign reflects our commitment to providing support for the most vulnerable communities affected by COVID-19, whose recovery is critical as the world begins to move forward.”The initiative is estimated to help up to 80,000 people regain financial stability.
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