31-8-2020
Everledger, Gemological Institute of America (GIA) and JD.com, China’s largest B2C online retailer with more than 387 million active users joins force to increase transparency in diamond provenance for online diamond purchase in China.
The Everledger platform syncs GIA diamond grading information to the JD Blockchain Anti-counterfeiting and Tracing Platform to provides customers with verified diamond certificates and origin information through the JD.com app, as well as on JD.com’s mobile and desktop websites. Customers are able to check the validity of a GIA diamond grading report and have virtual access to the characteristics of purchased diamonds.
It also serves as a prevention of grading report fraud. The algorithms help to check if multiple diamonds are being sold with the same report. Chris Taylor, Everledger’s Chief Operating Officer said: “Given the growth in e-commerce, fraud is a very real risk in the diamond market, which is why it’s so important that consumers have access to secure and trustworthy information. By bringing cutting edge blockchain technology, online luxury shopping, and GIA’s gold standard grading expertise together on JD.com, we’re empowering consumers to purchase luxury items with increased confidence.”
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