The ‘Natural Is Real’ campaign, stressing the Israeli diamond industry’s commitment to natural diamonds, will be coming back to Israel Diamond Week in New York between 10 and 13 November 2014 after the debut launch by the Israel Diamond Exchange (IDE) last year.
Alon Grinker, an independent diamantaire and IDE board member, said: “The campaign was received very well when we introduced it in New York last year but possibly has not trickled down through the diamond supply pipeline. This year, we will be making a pitch for the diamond trade to adhere to full transparency, i.e. disclosure of treatments and processes. Since synthetic diamonds can and will not be traded on the IDE trading floor, we will be advancing Israel under the ‘Natural Is Real’ banner.”
IDE’s president Shmuel Schnitzer praised the campaign and said: “Israel’s reputation as a manufacturing and trading center of high quality diamonds is well established worldwide. With our current campaign, we emphasize once more our commitment to the trading and selling of natural diamonds. It is an important message and a good time to send it to the downstream market.”
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