11-3-2021
Tiffany has appointed Ruba Abu-Nimah as its executive creative director, reporting directly to Alexandre Arnault, the brand's executive vice president of product and communications.
According to her profile on LinkedIn, Abu-Nimah does not come from a jewellery background. She served as cosmetics and skincare giant Revlon’s global creative director before her new position at Tiffany. She served Elle magazine for less than one year also as the creative director. During her eight-year at Bobbi Brown, she successfully untapped the age bracket from 18 to 29.
WWD, where the news first appeared said, she will not be involved in product development, instead of focusing on driving the creative vision at Tiffany.