15-3-2021
Pandora works together with technology company Go Instore to launch Remote Shopping Assistant, a live video and personalised digital shopping experiences for customers in the United Kingdom, Europe, Hong Kong and the United States.
E-shoppers could have instant live video consultations with a Pandora sales assistant and add items to the basket at any time. Go Instore co-CEO Andre Hordagoda pointed out that shoppers are 133 percent more likely to make a purchase compared to the standalone live video feature.
“Demand for live video and personalised digital shopping experiences has accelerated during the last year as consumers were forced to shop solely online. Our data shows how well the service has been received by consumers with a 92 percent satisfaction rate. Brands like Pandora have led the charge in responding to change, and now other retailers must ensure they are adjusting to new consumer behaviours,” said Hordagoda.
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