21-5-2021
Chow Tai Fook has entered a strategic partnership with Natural Diamond Council (NDC) to promote natural diamond in China, becoming the exclusive strategic retail partner of the council in China.
“Chow Tai Fook is a leading enterprise in China’s jewellery industry with massive influence. By joining hands with Chow Tai Fook in the China market, we hope to ignite the ‘Natural Diamonds Dream’ among young consumers,” NDC CEO David Kellie said.
The group is China’s largest jewellery retailer. It operates over 4,591 worldwide, with 4,452 of them in China. NDC would like to leverage its extensive sales network, stellar reputation, and strong support to reach a much wider consumer community.
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