2-8-2021
The miner who is active in three gemstone categories (emeralds, rubies and sapphires) Fura Gems will officially debut the Fura Marketing Council (FMC) at the upcoming JCK Las Vegas and the American Gem Trade Association (AGTA) fairs next month.
FMC is managed by MVI Marketing. The council seeks to unify and connect industry players from gemstone jewellery retailers, manufacturers, cutters and dealers and offer B2B and B2C advertising funds and materials, sales training, gemstone education, product promotion initiatives to members to expand the gemstone market share.
According to a research conducted by the miner, 93 percent of jewellery consumers are fond of gemstone jewellery and 60 percent wish to see more in jewellery stores. Fura is positive that combining the power of all these companies toward one goal could lead to “explosive growth”.
← Back