24-8-2021
Beyoncé and her husband Jay-Z star as a couple first time ever in a campaign together at Tiffany’s latest "About Love".
In the three released photos shared onBeyoncé's Instagram account, Beyoncé can be seen wearing the iconic 128.54-carat fancy yellow Tiffany Diamond, which publicly worn by Mary Whitehouse, Audrey Hepburn and Lady Gaga since its discovery in 1877. Jay-Z in a black tuxedo models a pair of cuff links refashioned from the famed Bird on a Rock brooch by Jean Schlumberger. He also wears an Apollo brooch. The couple poses by a piano and the painting "Equals Pi (1982)" by the legend Jean-Michel Basquiat.
Alexandre Arnault, Tiffany’s EVP of product & communications said: "Beyoncé and JAY-Z are the epitome of the modern love story. As a brand that has always stood for love, strength and self-expression, we could not think of a more iconic couple that better represents Tiffany's values. We are honored to have the Carters as a part of the Tiffany family.”
"About Love" will launch globally on 2 September, with the accompanying film to be debuted on Tiffany’s official website on 15 September.
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