1-9-2021
More people are buying unbranded jewellery with bracelet and earrings have the best sales performance, according to the annual luxury resale report released by the RealReal, which has 23 million global subscribers.
Six million new members have joined RealReal since the end of June in 2020. “Savvy shoppers are latching onto luxury investments, with the most significant growth among millennials and Gen Z,” said Rati Sahi Levesque, president of the RealReal. High-value jewellery sales grew 22 times more than low-value amid the pandemic.
A short summary of the report:
29 percent buyers bought their first ever pre-owned luxury item.
The greatest growth in both buyers and resellers was among Gen Z, up 33 percent and 86 percent yoy respectively.
Revenue of Los Angeles-based jewellery brand Retrouvaí soared 159 percent yoy. Its designer Kirsty Stone won a Couture Design Award in the best in bridal category with the Retrouvai ring recently.
Unbranded bracelet and earrings note a 24 percent sales growth.
Demand for understated jewellery is 1.8 times stronger than statement jewellery.
Fine cocktail rings, link bracelets, pendant necklaces and drop earrings were most often purchased in descending order of popularity.
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