2-9-2021
De Beers announced the launch of the Code of Origin in India as a pilot programme to trace the origins of diamonds, during the annual forum of De Beers Forevermark held in Mumbai from 24-26 August.
In the current stage, the programme certifies diamonds up to 0.08 carat and was discovered by De Beers in Botswana, Canada, Namibia or South Africa. The Code of Origin is a customised code unique to your diamond that is proof that it is natural and conflict-free to customers.
With the ability to guarantee the diamonds offered are natural and conflict-free, the initiative is expected to push the demand for diamonds in the near future. Sachin Jain, De Beers India managing director pointed out that the current US$5.5-6 billion Indian diamond market had the ability to reach US$17 billion by 2030. “De Beers means a lot in the hearts and the minds of our consumers, and we are certain that the impact will be positive,” Jain said.
The programme will be scaled up in 2022.
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