Fiera di Vicenza (FdV) is launching the boutique show in VICENZAORO January 2015. This is a new format developed for the gold jewellery section.Exhibitors are classified by reference values, type of production and purchasing procedures.
“Vicenzaoro boutique show is a complete new concept for the high-end gold and jewellery trade,” said Matteo Marzotto, president of FdV.
“It involves a dynamic procedure and an exclusive format that support us in meeting the challenges of strong competition worldwide. It also addresses the major transformations occurring both in sales and production systems and at the consumer level,” he added.
The show includes six sections:Icon, Creation and Look for jewellery; Essence featuring diamond, colored gemstones and other precious components; Expression featuring packaging, visual merchandising and marketing materials and Evolution highlighting precious metals and their processing technologies.
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