Pandora recently announced a 12-piece jewellery collection inspired by the late artist and activist Keith Haring, who was part of the legendary New York art scene during the 1980s.
The collection features Haring’s colourful and symbolic works including the barking dog, angel baby and signature bold lines.
“This is our first art collaboration and an ideal match for Pandora. Haring’s ambition to make ‘art accessible for all’ resonates strongly with Pandora’s mission to give a voice to people’s loves and make high-quality, hand-finished jewellery available to everyone. There’s an openness and approachability to Haring’s philosophy, which speaks directly to what we stand for at Pandora. Our team has worked hard to translate Haring’s beautiful work into a jewellery collection and we look forward to presenting it to our customers,” said Stephen Fairchild, chief product officer at Pandora.
Collaborations with other brands and artists is a way for Pandora to build awareness and stretch the brand into universes like art, fashion and music. From burgeoning rappers, break-dancers, skateboarders and club-goers to basketball players and bucket drummers, the Keith Haring x Pandora campaign encapsulates the infectious energy of the zeitgeist that shaped the artist’s most iconic works.
5-10-2022
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