The World Federation of Diamond Bourses (WFDB) partnered with the Natural Diamond Council (NDC) to support the growth of the natural diamond industry recently.
WFDB will make an initial financial investment. It will also work together with NDC to tell positive stories about natural diamonds and the people who work in the industry, and identify ways in which the values of natural diamonds can reach more consumers more frequently, through the direct reach of WFDB, its member bourses and their individual members.
According to WFDB President Yoram Dvash, WFDB greatly values the unique role of NDC in bringing the story of natural diamonds to consumers. “Today’s consumers have more choices than ever before and are heavily influenced by social media and digital platforms. It is crucial to present the natural diamond industry in a creative and authentic way. We believe that NDC is successfully doing just that, and we want to support this very important work,” said Dvash.
David Kellie, CEO of NDC said: “We are very pleased to partner with WFDB, which represents diamond traders all over the world. We believe that together we can find many ways to collaborate that will benefit the industry as a whole. Collectively we see considerable growth opportunities ahead, and we will redouble efforts to inspire and move consumers.”
11-05-2023
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