Chow Tai Fook Jewellery Group (CTF) announced the appointment of Gabriela Ferreira as general manager, international, to lead the Group’s strategic expansion in Southeast Asia and other international markets. Ferreira will report directly to Kent Wong, managing director. She joins the group from international luxury house LOEWE, where she served as general manager for Southeast Asia and Oceania.
In this newly created role, Ferreira will be responsible for the group’s growth strategy in Southeast Asia, building a team in Singapore to support business expansion in the region. Leveraging her luxury retail experience, Ferreira will focus on enhancing brand desirability and identifying new point-of-sale (POS) growth opportunities for the group. She will oversee the group’s product mix and direct retail, wholesale, and travel retail channels in Southeast Asia and internationally.
This appointment underscores CTF’s commitment to deepening its footprint in core international growth markets and amplifying the brand’s visibility globally. The group is pursuing growth opportunities in Southeast Asia driven by a range of compelling dynamics including the rising middle class and projected economic growth in the region, coupled with the recovery in tourism and sustained local market demand for jewellery.
“In line with our strategic direction, Gaby (Gabriela Ferreira) will drive the expansion of Chow Tai Fook Jewellery’s retail network in popular travel retail markets and in areas with a significant customer population who understand and appreciate Chinese culture, art and beauty, all of which Chow Tai Fook Jewellery brings to life through its collections, brand and overall customer experience”, said Kent Wong. “Gaby’s industry expertise will be invaluable as we continue to explore opportunities in existing and new international markets where we see strong existing and future demand for our collections.”
In recent years, the group has established a footprint in Southeast Asia and other markets, with seven points of sale in Singapore, seven in Malaysia, three in Thailand, two in the Philippines, two in Vietnam and one in Cambodia, as at 30 June 2024. Additionally, the group has two points of sale in Japan, seven in Korea, two in Canada and one in the United States.
Ferreira brings extensive experience in managing international operations for consumer brands across the wholesale, retail, and logistics industries. In her previous role at LOEWE, Ferreira successfully established and led cross-functional teams overseeing key business functions such as operations, merchandising, customer relationship management, marketing, training, and visual merchandising. (Photo courtesy: CTF)
11-09-2024
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