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Buccellati Executive to Lead Board of New Richemont Acquisition Jewellery Brand

Following the completion of Italian jeweller Vhernier’s acquisition by Swiss luxury conglomerate Richemont in May 2024, the group announced that Gianluca Brozzetti, executive vice president of Buccellati, joins Vhernier’s board of directors as executive vice president in an ad-interim CEO role.

 

According to Richemont, Brozzetti will take on the new position immediately while continuing as executive vice president of Buccellati. The Traglio family, who acquired Vhernier in 2001, will remain involved in the business and continue to contribute to its growth. Specifically, Maurizio Traglio, CEO, is appointed chairman of the board of directors of Vhernier’s European business, and Carlo Traglio, chairman of Vhernier’s European business, takes the role of chairman of Vhernier’s US business. Isabella Traglio remains in her role of head of design and research and development, in charge of the creative direction of the brand. These changes are effective immediately.

 

Nicolas Bos, CEO of Richemont, said: “I have admired Vhernier ever since it was co-founded by Angela Camurati. Richemont has deep respect for the Traglio family’s exceptional achievement in establishing Vhernier as a highly distinctive jewellery maison. We very much look forward to working with Maurizio Traglio, Carlo Traglio and Isabella Traglio to ensure that Vhernier flourishes in years to come.”

 

Vhernier was founded in 1984 and is based in Milan. To give body to its aesthetic vision, Vhernier creates new forms, uses unusual materials, and develops distinctive crafting techniques. Vhernier’s jewellery is sold in 17 mono-brand boutiques in key cities of the world, including Milan, Rome, Geneva, Paris, New York, Miami, Beverly Hills, Dubai, and through a network of selected and prestigious multi-brand retailers worldwide. (Photo courtesy: Richemont)

 

25-09-2024

 

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