De Beers has announced Letsile Tebogo, Botswana's 200 metres Olympic gold medallist and World Athletics Male Athlete of the Year 2024, as its global ambassador. It marks the start of a unique collaboration that celebrates both his athletic achievements and the transformative power of natural diamonds, said De Beers.
The collaboration builds on Botswana’s remarkable journey over more than five decades to become a world-leading diamond producer, which has in turn transformed the prospects for its people. The longstanding diamond partnership between the Government of Botswana and De Beers has seen the country use its resource wealth for economic development, and the creation of new opportunities in education and sports has helped cultivate talents such as Letsile Tebogo.
This partnership weaves together the story of Tebogo’s sporting achievements with that of Botswana's development through diamonds, crafting a powerful narrative of possibility, passion and progress, said De Beers.
The collaboration will involve a series of engagements and media activities focused on celebrating the good that De Beers’ natural diamonds do. As one of the first products of the collaboration, Letsile Tebogo will feature as the lead ambassador and central figure in a short film series, Talent Unearthed. Spotlighting athletic talents whose success is deeply connected to Botswana, the series will demonstrate how natural diamonds have uplifted communities and seeks to inspire the next generation of talent with Letsile Tebogo’s story of perseverance and dedication. Another key element of the collaboration will see Letsile Tebogo and his team identify opportunities for investment in sports development in Botswana. Projects stemming from the collaboration will be launched throughout the year. (Photo courtesy: De Beers)
18-02-2025
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