Forevermark posted a 20-percent growth in the number of retail stores in 2014 over 2013, totalling 1,542 stores across 34 markets, reported the diamond brand of De Beers on 27 February 2015.
Demand from the United States and the growing middle class in India and China were said to account for the impressive growth. “With Forevermark achieving sales at a retail value of around US$750 million a year, our retail partners and consumers are really embracing the brand,” said Stephen Lussier, Forevermark CEO who foresees a stronger preference for branded diamonds and diamond jewellery in 2015.
“As Forevermark’s distinctive brand proposition addresses confidence issues on quality and integrity, and provides the assurance that today’s consumers are demanding from their high value purchases, we are well positioned to succeed as a leading force in the category,” he continued.
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