David Kellie, CEO of the Natural Diamond Council (NDC), has announced his decision to resign at the end of 2025. His announcement comes shortly after the signing of the Luanda Accord, a significant agreement that promises enhanced funding for the global promotion of natural diamonds.
The Luanda Accord was a pivotal moment, with several African diamond-producing nations committing one percent of their rough diamond revenues to the NDC. This includes Angola's state-owned firms, Endiama and Sodiam, which recently became full members, pledging a joint contribution of US$8 million.
Kellie, who took the reins in December 2019, oversaw a dramatic rebranding of the NDC, transitioning it from the Diamond Producers Association (DPA) in June 2020. His leadership focused on repositioning the organisation to engage with modern consumers, particularly Millennials and Gen Z, amidst rising competition from lab-grown diamonds.
Throughout his tenure, Kellie adeptly navigated significant challenges, including the Covid-19 pandemic and the financial repercussions of Russian miner Alrosa’s exit due to international sanctions. He brought a consumer-centric approach to the NDC’s campaigns, emphasising the emotional and ethical value of natural diamonds.
In a message posted on LinkedIn on Sunday, Kellie expressed that the time was right for his departure, noting the success of the Luanda Accord as a turning point. Looking ahead, he plans to retire and dedicate more time to family and travel, although he remains open to future opportunities that may arise.
16-07-2025
← Back