India’s jewellery trade body, the Gem & Jewellery Export Promotion Council (GJEPC), has formally joined the Natural Diamond Council (NDC). The move signals a strategic shift towards tighter global coordination at a critical time for the luxury market.
The GJEPC, which represents around 7,000 Indian exporters, is the first industry body to progress to full NDC membership under the Luanda Accord framework. This milestone follows a Memorandum of Understanding signed in Cape Town in February, where financial contributions were finalised.
The Luanda Accord was established last year to unite key global players—including major mining nations like Botswana and Angola, alongside industry giants like De Beers—to fund collective marketing for natural diamonds. Members have pledged to donate one per cent of rough revenue to bankroll global promotional campaigns.
India sits at the absolute heart of the global supply chain, with the city of Surat alone cutting and polishing an estimated 90 percent of the world's natural diamonds by volume.
Industry leaders believe the partnership is crucial for engaging a new generation of modern consumers. GJEPC chairman Kirit Bhansali emphasised that the shared vision focuses on meaningful storytelling and education, while NDC chief executive Amber Pepper hailed the membership as a "powerful step forward" for long-term category growth. (Photo courtesy: NDC)
06-07-2026
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