Platinum Guild International (PGI®) published the ‘PGI’s 2014 Retail Trade Barometer’ report in London on 8 April 2015. Based on four key platinum markets, including China, Japan, the US and India, which accounted for 92 percent of platinum jewellery global demand, the report showed that the market was able to sustain its stable sales performance in 2014. As the biggest platinum jewellery consumption market, China demand experienced a three percent in ounces decline, while bridal and gem-set categories performed strongly with 11 percent increase in gem-set jewellery sales.
The report contained sales data of all major retailers from each countryand opinions on platinum jewellery market trends from PGI’s industry partners worldwide. In the China section, it covered all retailer types including sales data from 70 retail brands and over 8,000 stores. According to the findings, China demand was affected by many external factors, such as the macro economic slowdown, sluggish demand for luxury products and a significant drop in gold jewellery market.
Regarding the new opportunities in platinum jewellery market, besides strong bridal jewellery demand that stimulated the market under the influence of PGI’s bridal campaigns, the gem-set and non-bridal plain platinum jewellery segments will become potential growth drivers in the future.
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