Organized by China Gold Association, UBM China Holdings Ltd and UBM Guangzhou Co Ltd, the 12th China International Gold, Jewellery & Gem Fair Shenzhen is held from 26 Feb to 1 Mar 2014 at the Shenzhen Convention & Exhibition Center.
In an exhibition area of 22,000 square meters, there are over 400 exhibitors from 13 countries and regions including Belgium, Mainland China, Finland, Germany, Hong Kong, Indian, Japan, Korea, Sri Lanka, Taiwan, Thailand, United Arab Emirates and the United States. Moderate traffic was recorded on the first show day with international buyers and general consumers going for quality designs.
According to the organizers, the total sales volume in China’s jewellery industry in 2013 was over 420 billion yuan. More new companies have gone branding and stepped up promotions to attract franchisors and explored the market in second- and third-tier cities in an ever increasing pace.
As one of the highlighted events in the fair, China Jewellery Market Summit 2014 invited proactive industry practitioners to talk about the opportunities and challenges in the design, branding and retail sectors in China’s jewellery market. Reviewing the development in 2013, industry players felt the slow business comparing to 2011 and 2012.
Regional jewellery companies such as those in Liaoning and Henan province have been expanding their business in third- and fourth-tier cities. Through opening more franchising stores and joining specialized jewellery selling park, companies such as Xinlong Gold House in Liaoning province and Hesperus Jewellery Co Ltd in Henan province are targeting young consumers born in 1980s and 1990s.
Sponsored by Frank Wu Design, Hodel China, Shenzhen Xingguangda Jewellery Industrial Co Ltd, Shenzhen Ganlu jewelry Co Ltd and Guangzhou Handosy Jewelry Co Ltd, a launch of spring collection 2014 by independent designers from Shenzhen City jewelery Designers Association was held on the first day.
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