On 5 March 2014 at the Hong Kong International Jewellery Show, Chow Tai Fook Jewellery Group Limited (CTF) and Aaron Shum Jewelry announced that they have entered into an exclusive distributorship for the Greater China region in which a new diamond collection in Aaron Shum Jewelry’s patented Coronet design will soon be available for sale in CTF in Hong Kong, Mainland China, Macau and Taiwan.
In the agreement signing ceremony, CTF’s managing director Kent Wong said: “CTF has more than 2,000 points-of-sale in over 400 cities in Hong Kong, Macau, Taiwan and all provinces in Mainland China. Through our extensive retail network, the new line could penetrate into the entire Greater China market swiftly.” Aaron Shum, president of Aaron Shum Jewelry expressed: “The partnership brings a great step closer to our dream that Coronet Solitaire can be bought locally and globally every day and everywhere.”
Aaron Shum’s flagship brand Coronet Solitaire carries a worldwide patented design, which is made from 7 high caliber diamonds set with no prongs holding the center diamond. Over the years, the Coronet Solitaire had received the Hong Kong Top Brand Awards, Hong Kong Famous Brand Award and Hong Kong Star Brand Award. Apart from the Greater China region, it has been sold in North America, Europe and the Middle East.
Followed by the signing ceremony the ribbon cutting session is held by Kent Wong (middle) and Aaron Shum (second right).
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