Pandora announces on 12 October that it has expanded the company’s strategic alliance with the Walt Disney Company (Disney) to include the Asia Pacific. The extension of the alliance with Disney will begin in November 2015, with Pandora launching its Disney jewellery collection in 13 markets in the Asia Pacific region, including Australia, China and Japan.
As part of the alliance, Pandora will be designated Official Charm Bracelet of Hong Kong Disneyland Resort and the upcoming Shanghai Disney Resort. Pandora’s products will be sold in multiple locations inside both resorts and the Disney collection from Pandora will also be available in the Pandora concept stores and shop-in-shops throughout the region.
In August 2014, Pandora and Disney entered into a strategic alliance to create an original Pandora collection of Disney-themed jewellery, to be sold in Walt Disney World Resort and Disneyland Resort as well as in Pandora stores throughout the United States, Canada, Mexico, Puerto Rico, Central America and the Caribbean.
“The reception of the Pandora Disney collection in North America has been amazing, and following discussions with Disney, we have together decided to expand the collaboration to include the Asia Pacific. We believe that the collection will fit well with the population in Asia and Australia, and look forward to offering our Disney inspired products to our customers in the region,” said Anders Colding Friis, CEO of Pandora.
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