Preciosa Crystal Components, the world renowned Czech crystal expert, has collaborated with four brands from China, namely Italina, Neoglory, Melissa and Silver Artist, and launched four unique accessory collections after its previous collaborations with well-known global brands. The four brands widely utilised Preciosa’s premium lead-free Maxima collection and fancy stones. The accessory collections flourished in their own way with the designers’ unique interpretations towards urban contemporary women.
Preciosa has adhered to traditional Bohemia crystal cutting skills for more than 300 years. Its products are well-known for its quality and favoured by the world’s top designers and brands. The Bohemian Rhapsody collection launched by Italina was inspired by Bohemian style. The collection combined colours with stark contrast and fancy accessories to portray prosperous cosmopolitan beauty. The accessories were bejewelled with the exclusive cabochons from Preciosa.
Similarly, the Flower of Prague collection from Neoglory mainly adopted Bohemian style. Yet it also merged with the vivid and girlish Lolita style. Light blue and Khaki are the key palette for the collection, and the collection remained the flamboyantand mysterious elements of Bohemian style. Flowers are the theme of the collection which are as delightful and fresh as young women.
In modern society, watches are no longer the signature of men. A nice watch can also reflect the taste of women. The watch collection from Melissa was tailor-made for modern women.The collection utilised Preciosa MC Chaton Maxima in different colours with fancy stones, such as MC Navette and MC Square, which created a colourful and refreshing tone. Preciosa MC Chaton Maxima provides 45 colours and 17 coatings. Combining innovative technology and enhanced skills of Silver Artist, the brand’s new silver collection has a huge variety which emphasised the trendiness and youthfulness of women.
Filip Jauce, marketing manager of Preciosa International (HK) Ltd, expressed: “Preciosa understands that each woman has their different sense of beauty. That is why we have been continuously providing products with high quality and diversity over the years to inspire women around the world to express their own unique beauty.”
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