Forevermark launched the Endlea collection on 1 December 2016 in Hong Kong, Macau, mainland China, Singapore, Malaysia and Taiwan. The new collection features the ‘forever’ symbol inspired by a ribbon bow. In Chinese culture, according to the diamond brand, flowing ribbons are used in folk dances, the floating curves intimated longevity, blissfulness and the cycle of life.
To commemorate the launch, celebrated model Cara G from Hong Kong travelled to Milan for a photo shoot at the historic Palazzo Bagatti Valsecchi. (Photo courtesy: Forevermark)
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