An e-commerce seminar was held on 17 January in Israel discussing on issues including marketing channels, optimal ways to present diamonds, reliability, legal aspects, etc. Diamond industry leaders in the country have expressed their views on the keys to success in online sales.
The seminar was held at the Israel Precious Stones and Diamonds Exchange. IDE president Yoram Dvash, IDI chairman Shmuel Schnitzer and the staff of IDI’s Get-Diamonds trading system were present.
At the opening speech, Dvash said: “Get-Diamonds is a new venture and its international launch was done at the last Hong Kong and JCK shows. The system already has thousands of customers who have registered, and more than 90,000 diamonds offered for sale on the site. It's still not enough, we need you to work on Get-Diamonds to increase the inventory and increase the site's attractiveness. The demand for e-commerce is growing and physical stores are being closed because of this. This is the future. Operate the system and it will be a success.”
Schnitzer said: “The IDI invests heavily in Internet marketing, in the knowledge that is the marketing technique of tomorrow. Even now, with the IDI's budget being small, we have not cut back in this area. We insist that everything about in the area of technology is not harmed: not Get-Diamonds, B2B marketing, or the James Allen B2C marketing project”. (Photo courtesy: IDI)
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