The International Institute of Diamond Grading & Research (IIDGR) under the DeBeers Group of Companies partnered with Sook Kee Group from Singapore as its first retail partner in Asia.
Soo Kee Group will offer bespoke IIDGR grading reports through its bridal specialist brand, Love & Co., for the proprietary Lovemarque diamond collection.
Upon assessment, each Lovemarque diamond will be paired with a certificate issued by IIDGR and will carry the independent approval of the Société Générale de Surveillance which ensures compliance with the most stringent international diamond grading standards.
On the partnership, Jonathan Kendall, President of IIDGR, said, “IIDGR is pleased to be able to partner Soo Kee Group in our journey to bring confidence to customers with our advanced grading technology and expertise. Backed by a grading report with more than 120 years of De Beers Group’s diamond experience, a consumer can be confident that the diamond is natural, free of treatments and independently assessed.”
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