In response to the fast-growing e-commerce environment, Gübelin will open an e-boutique offering collections from Gübelin Jewellery and several renowned watch brands, making Gübelin the first jeweller in the Swiss luxury segment to sell watches and jewellery online.
The e-boutique will offer some a selected range of some 400 watches from 14 top brands including Jaeger-LeCoultre, Roger Dubuis, Piaget, Parmigiani Fleurier, Ulysse Nardin, Zenith, Breitling, Bulgari, Chanel, Hermès, Montblanc, TAG Heuer, Baume & Mercier and Titoni. Jewellery items from Gübelin Jewellery will also be available.
According to Gübelin, watches at CHF 10,000 or below can be ordered directly online. Items that exceed the amount or require explanation of special aspects can be requested via the concierge service or reserved at one of Gübelin’s boutiques in Lucerne, Zurich, Basel, Berne, St Moritz, Geneva and Lugano in Switzerland.
“We offer the best in customer service – online as well as offline. With many luxury products, it is not just a matter of owning them, but of the overall experience. This is especially important with jewellery and other high-end items,” said Raphael Gübelin, president of Gübelin.
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