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IIJW switches from B2C to B2B show

The Gem & Jewellery Export Promotion Council (GJEPC) has announced that the seventh edition of the India International Jewellery Week (IIJW) will be changed to a B2B event from the previously B2C format. Timed to be held just prior to India International Jewellery Show, this year’s IIJW will be held during 24 – 27 July 2017.

“IIJW was conceived and conceptualised in 2010 by GJEPC in its endeavour to create a ‘one of its kind’ platform to showcase India’s craftsmanship and innovative jewellery pieces to the world,” the GJEPC stated. “IIJW by way of its unique structured model exhibits exquisite jewellery of participants at the show frequented not only by high net worth individuals and celebrities but also by decision makers of various associations and other industry bodies.”

The organisation added: “Over the years, IIJW has gained its repute as the only show in the world of this stature to exhibit trend setting jewellery for the upcoming season. IIJW does not only promote established designers/retail houses but also gives a platform to budding designers, to showcase their unique ideas in jewellery designing.”

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