De Beers Group announced its Auction Sales business will pilot the sale of its own polished diamonds using auctions for the first time on 18 May 2017. The sale will comprise a wide range of polished stones manufactured directly from its rough diamonds.
The polished diamonds are available following contract manufacturing of De Beers Auction Sales rough diamond products to assess what range of polished diamonds they would produce. The polished diamonds will be accompanied by both International Institute of Diamond Grading & Research (IIDGR) and Gemological Institute of America (GIA) grading reports.
The pilot auction will give De Beers’ Auction Sales business the opportunity to assess customer demand for buying polished diamonds through this channel.
“We have a limited amount of a wide range of polished diamonds, so it makes commercial sense for us to trial this auction on our existing platform,” said Neil Ventura, executive vice president of Auction Sales, De Beers. “We are interested in testing the level of demand from polished buyers for diamonds that have a clear and attractive source of origin, and that offer the assurance of product integrity that dual certification provides. Meanwhile, a successful auction would also generate an additional polished price reference in US dollars per carat. In addition, this will complement our existing rough auctions and enable buyers to fill supply and inventory gaps.”
All registered buyers of De Beers Auction Sales will be eligible to bid in the auction which will take place on 29 June 2017. Click here for more information on De Beers’ Auction Sales business and how to register as a buyer.
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