19-01-2018
Tiffany & Co.’s worldwide net sales jumped 8% to US$1.05 billionduring November and December. Strongest performance stemmed from the Asia-Pacific region and Europe, which sales grew by a double digits percent.
According to Tiffany & Co., sales were particularly strong in the high, fine and solitaire, and fashion jewelry categories, while sales of engagement jewelry showed a fractional growth. The growth was registered across all regions and product categories, both in-store and online.
“Nonetheless, our holiday-period results confirm that the Tiffany & Co. brand is strong, and we are excited about our numerous long-term global opportunities to capitalize on that strength,” noted Alessandro Bogliolo the company’s CEO.
Last year, Tiffany suffered a 4% decline in holiday sales in the Americas results from weak consumer spending and protests outside Trump Tower, which is beside Tiffany’s flagship store. The jeweler has hired a new CEO, Alessandro Bogliolo in October. A marketing campaign featuring Lady Gaga targeting the millennial consumers was launched and an in-store café is opened at its New York City flagship afterwards.
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