08-03-2018
Since the latter half of 2017, Chow Tai Fook Jewellery Group Limited (CTF) has launched five experience shops at popular spots for young people in Hong Kong. The boutiques feature unique décor, services, merchandise assortment and even staff uniforms, providing young consumers with a relaxing and casual shopping experience. Yesterday CTF managing director Kent Wong invited local media and KOLs to visiting the new shop at Festival Walk, Kowloon Tong, and knowing more about the concepts of experience shops as well as Chow Tai Fook T Mark diamond brand.
Under the theme of ‘safe deposit boxes’, the Festival Walk shop finds itself in pink of different hues for a romantic aura. On the walls are rows of safe deposit boxes which carries a set of numbers, some are a date of the 365 days in a year, some are a loving message hidden in the numbers. Everything is done in a bid to create a topic for customers and tell a story.
Apart from exclusive jewellery collections, the shop has a free-to-try-on zone with rings, bracelets and earrings which are subject to regular rearrangement. Also available in the store is the Chow Tai Fook T Mark zone carrying the Touch and Echo of Love diamond collections set in 18-karat gold.
The four other experience shops are located in the Panda Place in Tsuen Wan, the Yoho Mall in Yuen Long, the APM in Kwun Tong and the Metro Plaza in Kwai Fong. (Photo courtesy: CTF)
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